https://www.claravpong.com/blog daily 0.75 2022-01-07 https://www.claravpong.com/blog/ss22-key-colours monthly 0.5 2022-01-07 https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/6e50fbdf-07f0-45e1-81dc-41c1a33f2cd6/very+peri+ss22+moodboard Blog - SS22: Key Colours. - Sneak Peek: 3 Key Colours for SS22. I wanted to start with ‘Very Peri’, named after the Pantone Colour of the Year which was supported by the SS22 runway as demonstrated on my moodboard. It isn’t a colour I recall seeing much of on the high-street at all so it will be a refreshing change. I quite like the idea of seeing this in crunchy cotton poplins and/or affordable sportswear as I do find colour options in sportswear is very limited to either super brights, or pastels. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/c8bb5a29-ab12-4340-8380-5232cd726d88/bare+black+ss22+moodboard Blog - SS22: Key Colours. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/11503ddb-fbad-4ddc-bc5f-940214195d66/pastel+green+ss22+moodboard Blog - SS22: Key Colours. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.claravpong.com/blog/pantone-colour-of-the-year-2022 monthly 0.5 2021-12-15 https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/a2fa0bee-2996-4cb6-b969-363a5194e845/pantone+colour+of+the+year+2022+purple Blog - Pantone Colour of the Year: 2022. - ‘Displaying a carefree confidence and a daring curiosity that animates our creative spirit’. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how colour trends in the digital world are being manifested in the physical world and vice versa. - Pantone https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/961835a7-6840-4cda-84b6-aea9e9a1db5f/1d460490bcc95addfc5e7678eb63013e.jpg Blog - Pantone Colour of the Year: 2022. Jewel In The Crown'. Frida Gustavsson shot by Tim Walker For US Vogue May 2012. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/0e91826d-91c3-438e-a014-d118d76e9e18/circular+design+for+fashion+book Blog - Pantone Colour of the Year: 2022. Although I like Pantone’s reasoning behind the colour (and the fact that it is newly created!), referencing gaming, the metaverse and ‘the rising artistic community within the digital space’, the latter which I can very much relate to, I had hoped that there would be more focus on sustainability and ‘conscious consumption’ especially since the pandemic, which has highlighted several environmental and sustainability issues. In addition, the new book by Ellen MacArthur on ‘Circular Design for Fashion’ is in a very similar shade! Nevertheless, I’m excited to embrace this shade and to see how it is translated through fashion, interior design, the automotive industry, everywhere! https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1639145404191-Z9A4S4BIUEFR0W164O71/00044-Givenchy-Spring-22-RTW-Paris-credit-Gorunway.jpg Blog - Pantone Colour of the Year: 2022. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1639145401569-WWVM89Q9BBM6DU04Y3Y0/00011-Missoni-Spring-22-RTW-Milan-credit-Filippo-Fior-Gorunway.jpg Blog - Pantone Colour of the Year: 2022. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1639145402705-F8JZS19B31XE91LN4C14/00013-Maisie-Wilen_Spring-2022-new-york-credit-gorunway.jpg Blog - Pantone Colour of the Year: 2022. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1639145402431-F2H7XEZ54NTLT4LGC570/00022-Tods-Spring-2022-RTW-Credit-Alessandro-Lucioni-GORUNWAY.jpg Blog - Pantone Colour of the Year: 2022. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1639145404016-OV7I3ZQ69N84J93BN6Y6/00030-Balenciaga-Spring-2022-RTW.jpg Blog - Pantone Colour of the Year: 2022. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1639145400994-6C7C9FVQYQYLIV916PJN/00006-Jonathan-Cohen-SS22-credit-brand.jpg Blog - Pantone Colour of the Year: 2022. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1639145403603-12RFI7PIHO782VKFPBSM/00042-Tods-Spring-2022-RTW-Credit-Alessandro-Lucioni-GORUNWAY.jpg Blog - Pantone Colour of the Year: 2022. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1639145404784-A62UORE274G0SNLY5IUY/00060-Christian-Dior-Spring-22-RTW-Paris-credit-Alessandro-Lucioni-Gorunway.jpg Blog - Pantone Colour of the Year: 2022. https://www.claravpong.com/blog/westminster-working-cultures monthly 0.5 2021-12-15 https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624014509575-DCHUTEVK4B0J4SW0ADQG/1623946268169.jpg Blog - Westminster Working Cultures. - Westminster Working Cultures (WWC) A University-wide initiative designed to enhance the employability of University of Westminster undergraduate students, through utilising the support of our global network of alumni and partners. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/b18dad61-4388-4515-8212-18a64b4f3b98/lucia-giacani-killing-time-4.jpg Blog - Westminster Working Cultures. - What do you regret not doing at University? Networking for sure, or some form of it. My course leader Andrew Groves, always stressed the importance of this but at the time, I always associated ‘networking’ with having fake relationships with people and only for the reason to benefit one another. This was not appealing to me in the slightest nor did it match my personality. However, as I have now later learned, that ‘networking’ can be interpreted in a way that suits the individual. My version of it would have simply been to have made more effort keeping in touch with people, especially my classmates as after graduating, you go through so many changes, have so many questions, and the best people to share this with would have been with them. Along the same lines, I also regret not joining other communities or even the Student Union, both things I feel could have made me much more confident and prepared, prior to entering the working world especially if there were similar opportunities like Westminster Working Cultures. And although this isn’t an obvious ‘regret’, just some final words I guess, but while you’re at University, be as creative as possible, as it’s your only opportunity to before profit (mainly) becomes the sole focus when working for other businesses and trying new ideas can be deemed as high risk. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/becc0f22-b129-40a6-b4a2-74f5b0df63ed/Balenciaga-Spring-Summer-2017-Campaign11.jpg Blog - Westminster Working Cultures. - What advice would you give to an introvert working in an extrovert environment? Definitely find your ‘people’ and when you do, hold onto them tight! During an ‘away-day’ at one of the places I worked at, everyone in the team took a Myers Briggs test and I was an INFJ, a type of introvert. Funnily enough, out of around 15 of us, only 2 of us were introverts! Having this highlighted definitely made me a lot more aware of why some things may not have gone the way I had hoped and why some opportunities felt unattainable…but being an introvert isn’t a disadvantage in the grand scheme of things. Nevertheless, as I became more senior within my roles, there were several occasions where I had to tune into being more like an extrovert and later discovered that there is actually an in-between ‘type’ called an Ambivert! There are some really good TED Talks on this subject which answers this question well. https://www.claravpong.com/blog/designing-a-collection monthly 0.5 2021-12-17 https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/de36671d-4feb-4f2b-b3a6-c38349dcfd85/fabric+sourcing+fashion+design.jpg Blog - How to create a Fashion Collection. - Sourcing. During the visit, I collated hundreds of fabric cards (literally, two suitcases full) to reference for my designs, these swatches also helped me pull together the colour palette. Prior to the trip however, I had already done my forecasting for the season which covers key shapes, colours, prints, themes etc. so I did have some focus which is extremely important when you have deadlines as the textiles market is basically like having 7 vertical football pitches filled with fabrics and trims… and that is only the main part of it. Forecasting can be done several ways. It is entirely dependant on you as a designer or who is doing it for you and what they are experienced in. Some people just solely like to look at catwalk as it suits their market, or like myself, prefer to look at as many things as possible which includes Film, culture, social-economics, exhibitions etc. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/90f63df2-0507-4ae9-97a6-85e47eba2ee7/green+and+lilac+fashion+moodboard.jpg Blog - How to create a Fashion Collection. - Research. Whilst researching, I saved thousands of relevant images. Vintage, film screen stills, fashion editorials, something ripped from a magazine. It always comes together in the end and I’ve definitely made hundreds of moodboards in the last 14 years. I had also analysed the catwalk shows as thoroughly as possible, to pull out some key ideas. There was a definite interest in lilac and olive/khaki greens and I liked the idea of having them together in a collection, a whimsical pastel, which seemed to be the new ‘millennial pink’ and a moody colour to contrast. These formed the crux of the colour palette. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/e6f21b0f-09c8-42c7-b77e-baf1082112c4/fashion+moodboard+pearls.jpg Blog - How to create a Fashion Collection. - Key Inspiration. Here are the key images that formed the foundation of my moodboard. The catwalk image of the trench coat was more of a marker that I definitely needed a trench coat in the collection. Key details that I felt strongly for were soft, bubble sleeves which were dominant on the catwalks but it also prompted me to explore vintage photos which is basically where most things derive from. At the same time, I came across rouleau loops and covered buttons which I adored as an additional detail and reflected in some details I found while comp shopping. Another image I came across is the shell and pearl which cemented my ‘key trim’ idea. As you can see, just from very few images, I have already created a very whimsical, feminine but timeless feel which is also my own ‘handwriting’ when it comes to fashion design. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/61789bfd-9d1b-45cd-8645-9596208cb562/lindbergh+moodboard.jpg Blog - How to create a Fashion Collection. - Key Muses. I wanted to break down a little more on the key components of building a moodboard which includes any key muses. I wouldn’t normally have a separate board for them as they should just be on the main board, but having them isolated can help you figure out what all the other imagery should look like if you’re struggling. In this instance, I had Hayett B McCarthy and Jennae Quisenberry in mind, but the main source of inspiration actually came from a photoshoot by Peter Lindbergh in 1986 of models wearing trench coats on a beach. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/154afa3f-b735-4d18-a0d2-c634fdde27e2/sartorial+pearl+board.jpg Blog - How to create a Fashion Collection. So, coupled with all the above information, this is what my final board looked like! I had it all in loose tears during my trip to China and put it altogether when I was back in the UK as it was important for me to relay the trend back to my team so that everyone was on board and all relevant departments were aware of what the theme was so they could start preparing collateral and content i.e. marketing, photoshoots, social media, getting in touch with suitable influencers etc. Just to stress, I didn’t simply start laying out all my research and it was done. I laid everything out, took some away, reshuffled the layout, put some things back in, took more things out, reshuffle again… until it ‘made sense’ to me. This can sometimes take a couple of hours, a couple of days or weeks as not only am I looking for the correct imagery but it also needs to be in the right colour too. The collection I was building was going to cover 20-40 different items of clothing, across 2-3 months so it was really important that I had enough inspiration on there to cover these ‘options’. Knowing the timing of the collection is also really important as I have already mentioned at the start of this blog post. As the first drop is required for January, I had to be aware of the weather and ‘end-use’. It’s going to be cold and nobody is going to be looking to buy slip dresses so I had to also plan this out very thoroughly, with the last and smallest drop trickling in at the beginning of March, which is when another, new trend would also launch. Number of trends, options and launching times vary a lot across brands. Very established (20+yrs) brands will strictly go by their own history of sales e.g. if nothing apart from black items sell in January, a dominant part of the collection should have black options. Smaller brands are more flexible and happy to adapt to ensure there are more exciting items to buy since they will most likely offer less items to buy and have less stock overall. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/a79b56ce-d213-4318-887d-036808291bda/sartorial+pearl+colour+palette.jpg Blog - How to create a Fashion Collection. - The Colour Palette. Once I have completed the moodboard, the colour palette is quite easy to put together but it doesn’t always work that way. Sometimes you may find yourself building the palette before anything else as maybe a group of colours was actually your key inspiration. As you can see, I have added my green and lilac shades as mentioned earlier on, also a hint of print (polka dot), some denim, lace for texture and a new colour (rosewood and cinnamon) derived from some imagery on the moodboard. I wasn’t sure if these would go but I wanted to try nevertheless. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/996e765e-3884-4c01-b0d5-e7bf3ea3d3e4/sartorial+pearl+key+shapes Blog - How to create a Fashion Collection. - Planning. From my board images, I started to extract some key shapes and ideas I definitely wanted to do. These came in the form of really rough doodles and adding tiny bits from my colour palette next to them to have a better sense of the colour balance. The image here is actually just the neater version and part of my range planning to help demonstrate that each piece was ‘strong’ on its own and wasn’t going to fight for attention with another style. However, looking at it in black and white, does bring up the question if two tea dresses are required. However, one is in a floral print and to launch in February, while the other is in a solid colour and launching a month later. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/8942145b-5fd2-4fe0-8cb7-3d5bf64812e8/sartorial+pearl+trench.jpg Blog - How to create a Fashion Collection. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/5d407d92-6124-4b95-a81c-0940a931e9cb/pearl+buckle.jpg Blog - How to create a Fashion Collection. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1639583085331-X4KD5TV28PRJNUQ2YGFA/shot10_3257.jpg Blog - How to create a Fashion Collection. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1639583089144-1QD9L0MBCW9G8DXDRFO3/shot12_3416.jpg Blog - How to create a Fashion Collection. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1639583084995-CYTT97TY6YRM8M9YVJ0X/shot10_3283.jpg Blog - How to create a Fashion Collection. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1639583089149-1SGSIYBG6I7S38E7NTJX/shot11_3337.jpg Blog - How to create a Fashion Collection. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1639583097421-VGHPSEFBJP3J2GY6FCX0/shot16_3735.jpg Blog - How to create a Fashion Collection. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1639583094112-T4HZ7UVQB3QCEAPPL45Q/shot15_3643.jpg Blog - How to create a Fashion Collection. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1639583096710-CDYYDTPGH8N0DNSTOPKK/shot15_3698.jpg Blog - How to create a Fashion Collection. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1639583093909-01W5RAHQ0ISTK4JMMM9J/shot14_3565.jpg Blog - How to create a Fashion Collection. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1639583091601-3M74SUNFXOSBZZO7WOK5/shot13_3488.jpg Blog - How to create a Fashion Collection. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1639583099144-8Q3XBIH8BH5FMG4DYN86/shot17_3792.jpg Blog - How to create a Fashion Collection. https://www.claravpong.com/blog/resort-2021-key-details monthly 0.5 2021-12-15 https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/d320c853-c965-417e-b4b5-ef663daf9780/puff+sleeves+resort+2021.jpg Blog - Resort 2021: Key Details. - Puff Sleeves. These have been bubbling for a really long time now but predominantly in the form of the ‘Leg of Mutton’ sleeve, or also known as the Gigot sleeve which is where the sleeve is full at the shoulder and tapers from the elbow to the wrist. I’ve often seen high-end/luxury brands do this (gigot) sleeve but I never really saw it translate to high-street/commercial brands as I imagine it is a tricky silhouette to pull off well, and can also be home to a vast amount of fit issues and cost factors such as having to add zips or buttons/snaps at the wrist. To avoid the fit issue, it could be put into a stretch fabric, however, the ‘puff’ part at the shoulder is more or likely going to collapse or you would need to add fusing for the structure… so as you can see, it gets really difficult when you are trying to produce within a tight price point… which is where this more simplified puff sleeve makes its grand entrance. The ‘Cottagecore’ trend has significantly catapulted this detail into the mass market and I particularly love it in the metallic by Molly Goddard and beautifully executed through pleats by Gabriela Hearst. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/554022ad-6ad3-4e23-bfa4-5f1d82f4910a/back+detail+resort+2021.jpg Blog - Resort 2021: Key Details. - Back Spotlight. I absolutely love a cutout. It may be from my nearly-5 years designing going-out-dresses at one point in my career and cutouts were the most cost-effective way to update them! So when I am looking through runway and trying to spot the common denominator, I naturally gravitate towards cutouts, splices, keyholes etc… and this time there is definitely a big focus on back details. I always laugh when I think about back cutouts as the idea of it was always met with a ‘but she can’t wear a bra’! However, I am happy to note that things have changed a lot since then and if people like something, they will find a way to wear a bra/not wear a bra! The back details by Victoria Beckham and Maggie Marilyn where skinny straps are a key feature are my favourite. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/821d4622-7873-40fb-8141-62817e814e92/darling+collars+resort+2021.jpg Blog - Resort 2021: Key Details. - Darling Collars. When I was thinking about what to call this and I came up with ‘darling’, it was just so perfect, because that’s exactly what they are! Like the puff sleeves, these collars have been popularised through the ‘Cottagecore’ trend and also Street Style. They have already made their way through the craft world where people are making them as individual, detachable pieces in silk and upcycled fabrics. There is something so whimsical and nostalgic about them which is why I think they are so popular and I don’t think they will be going anywhere soon. If anything, they may just keep getting bigger and bigger, and I mean that in a literal sense where they flop over your shoulders. https://www.claravpong.com/blog/pantone-colour-of-the-year-2021 monthly 0.5 2021-12-15 https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624884034447-A6TWI0KRBA4U1A6AXIX8/pantone+colour+of+the+year+2021 Blog - Pantone Colour of the Year: 2021. - ‘Aspirational and gives us hope.” As people look for ways to fortify themselves with energy, clarity, and hope to overcome the continuing uncertainty, spirited and emboldening shades satisfy our quest for vitality. PANTONE 13-0647 Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power. PANTONE 17-5104 Ultimate Gray is emblematic of solid and dependable elements which are everlasting and provide a firm foundation. - Pantone https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624713563161-52PMTSBDV7V51V0AQDOD/Zadig+%26+Voltaire%E2%80%99s+Fall+2017+Ready-to+Wear+collection Blog - Pantone Colour of the Year: 2021. Jewel In The Crown'. Frida Gustavsson shot by Tim Walker For US Vogue May 2012. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624545752689-BRTIOO3B381MO1T5SD3X/_ALE0468.jpg Blog - Pantone Colour of the Year: 2021. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624545759249-C9EHWR61WVS9VHJE2ABJ/_ALE0658.jpg Blog - Pantone Colour of the Year: 2021. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624545759236-2PVE9TACCTDHH9DW68S3/_ALE1024.jpg Blog - Pantone Colour of the Year: 2021. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624545765235-D3SL6WXB9FMRROR94L22/_FIO0609.jpg Blog - Pantone Colour of the Year: 2021. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624545762701-LON1443DXBLTU1KZQIQ8/00006-Alice-Olivia-RTW-Spring-2021.jpg Blog - Pantone Colour of the Year: 2021. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624545767074-ZUA9PVVJ2MT7FBYOO987/00007-ACNE-STUDIOS-SPRING-21-RTW.jpg Blog - Pantone Colour of the Year: 2021. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624545752343-6H2NSMJ2UDUYSAVFGOWT/_ALE0372.jpg Blog - Pantone Colour of the Year: 2021. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624545775943-JISWN2OIW9GDL1GE094L/00010-Nili-Lotan-Resort-2021.jpg Blog - Pantone Colour of the Year: 2021. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624545776441-X7SE71GXLL0BRFLWLXIA/00011-JIL-SANDER-SS21-RTW.jpg Blog - Pantone Colour of the Year: 2021. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624545778320-69ABS4GD8YZF0K0T8Q4E/00012-Nili-Lotan-Resort-2021.jpg Blog - Pantone Colour of the Year: 2021. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624545781571-SS9OUBMW7UMD9JVEBUZI/00016-altuzarra-RTW-spring-21.jpg Blog - Pantone Colour of the Year: 2021. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624545794732-NPB2OVVL5H6XODNQUDKH/00036-Brunello-Cucinelli-RTW-Spring-21.jpg Blog - Pantone Colour of the Year: 2021. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624545781738-RHBL0XJ4X5R0R6MP39DR/00017-ACNE-STUDIOS-SPRING-21-RTW.jpg Blog - Pantone Colour of the Year: 2021. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624545771440-GB5TGMMDM629IQFHD59Y/00007-SPORTMAX-RESORT-21.jpg Blog - Pantone Colour of the Year: 2021. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624545801719-PVZGF5HE0K8PGRQRYIS7/Kenzo+SS21+005.jpg Blog - Pantone Colour of the Year: 2021. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624545786633-4R8ICNPVLPKE89L1WMRA/00021-Sacai-Spring-21-RTW.jpg Blog - Pantone Colour of the Year: 2021. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624545789833-1S7TU3JL7O1FJ5V0VXUZ/00024-Paco-Rabanne-Spring-21.jpg Blog - Pantone Colour of the Year: 2021. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624545790952-ZP15TSAC3CNRSO2UYHMV/00031-ERDEM-RESORT-21.jpg Blog - Pantone Colour of the Year: 2021. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624545795899-9XDHIER1GWXMADNIU9GW/00042-PETER-DO-SPRING-21-RTW.jpg Blog - Pantone Colour of the Year: 2021. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624545801339-B8EYL3N243O2TYHHSYZ6/00057-Burberry-RTW-Spring21.jpg Blog - Pantone Colour of the Year: 2021. https://www.claravpong.com/blog/aw20-key-colours monthly 0.5 2021-12-15 https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/8edb598c-00d4-4abe-b514-0142fc095225/aw20+key+colours+cyan.jpg Blog - AW20: Key Colours. - My Top 5 Key Colours for AW20. I have identified approximately 15 key colours of the season but here is a round up of my top five. These aren’t particularly geared towards a specific market (i.e fast-fashion, premium, luxury) they are just the ones that I feel most excited about! ‘Clear Cyan’ is super fun and can be applied to pretty much anything! Fantastic as a base print colour, smocked and shirred like at Gucci, or stretched and ruched at Emilio Pucci. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/76bb339c-99c8-475f-86fc-0fe901ba4553/aw20+pastel+colours+moodboard.jpg Blog - AW20: Key Colours. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/9830e1c7-749b-4252-9af9-1a454f34b14f/caramel+brown+aw20+key+colour.jpg Blog - AW20: Key Colours. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/60d4c2e7-ba9b-44b0-a5bf-edab77f6c302/aw20+olive+key+colours.jpg Blog - AW20: Key Colours. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1b506b26-c42b-4586-93fb-f9df78e4e7f5/neon+pink+aw20+key+colour.jpg Blog - AW20: Key Colours. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.claravpong.com/blog/pantone-colour-of-the-year-2020 monthly 0.5 2021-12-15 https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624538039195-FR6B1XCD0W94BCKUBFUM/Classic-Blue-COTY-e1575540447605.jpg Blog - Pantone Colour of the Year: 2020. - ‘A sense of peace and tranquility to the human spirit’. As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colours that are honest and offer the promise of protection. Non-aggressive and easily relatable, the trusted PANTONE 19-4052 Classic Blue lends itself to relaxed interaction. Associated with the return of another day, this universal favorite is comfortably embraced. - Pantone https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624538473856-7WM2PLVC2XEV5Z9ESBX9/00005-tibi-resort-20.jpg Blog - Pantone Colour of the Year: 2020. Jewel In The Crown'. Frida Gustavsson shot by Tim Walker For US Vogue May 2012. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624538891055-6HVGAV9S76U4URRSA73D/_ALE0477.jpg Blog - Pantone Colour of the Year: 2020. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624538892592-JN6RQLUU2LXGCQCLJS08/_ALE2427.jpg Blog - Pantone Colour of the Year: 2020. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624538900050-O48ULQOTWMREV46F12OM/_FIO0539.jpg Blog - Pantone Colour of the Year: 2020. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624538903767-9VE0CE2VDS739B7UCICN/_SDR0010.jpg Blog - Pantone Colour of the Year: 2020. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624538903543-100I0XOABMPIK5BRI6D7/00003-KITX-SS20-Ready-To-Wear.jpg Blog - Pantone Colour of the Year: 2020. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624538905773-GMUR0YAIOHB4C3D5BNZS/00033-no6-collection-spring-2020-ready-to-wear-CREDIT-Eric-Hakeen.jpg Blog - Pantone Colour of the Year: 2020. https://www.claravpong.com/blog/ss20-key-colours monthly 0.5 2021-12-15 https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/36ad7b92-0d4b-46ff-9b5c-3d94ce68d865/violet+ss20.jpg Blog - SS20: Key Colours. - My Top 5 Key Colours for SS20. Now that the SS20 shows have come to an end, I begin to assess key themes through all the collections, and colour is always one of my favourite things to look at. I firstly wanted to highlight this beautiful shade of ‘violet’ which is commonly seen in Autumn/Winter collections instead of Spring/Summer. I especially loved it in all its diaphanous glory at Victoria Beckham and can see this being worn at Summer weddings or on holidays, rather than the usual night-time-party-dress. It also works really well as a base colour for prints both small and large scale and delicious in shiny finishes!! https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/897bec17-ae99-4cc4-a7cb-f036c42cda05/hibiscus+pink+ss20.jpg Blog - SS20: Key Colours. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/ba765e4d-5e75-42e3-9165-e6fb950f61f6/fresh+pear+ss20.jpg Blog - SS20: Key Colours. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/f1a23c3b-4e42-4239-838f-b86d4916a3c3/cool+cornflower+ss20.jpg Blog - SS20: Key Colours. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/35bb17b8-5239-452b-a115-57b0c616fe5b/apricot+dusk+ss20.jpg Blog - SS20: Key Colours. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/219c7eae-324c-4955-8fed-8ceb4b023864/chloe_0116.jpg Blog - SS20: Key Colours. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.claravpong.com/blog/the-high-street monthly 0.5 2021-12-15 https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1612859899324-4K3MZSW73RI1LNJIMVXQ/urban+revivo2.png Blog - The High Street. One store that really did surprise me though was Urban Revivo. I came across this brand last year when I was in China on a business trip and it had some really lovely pieces. They were very much emulating the Zara aesthetic but at least I knew that anything I bought from there would have less chance of being spotted on someone else! Their website is non-transactional (at the time of writing this article) and feels more like a landing page but their Instagram account is inspiring and not the usual aesthetic of most 'commercial' fashion brands. https://www.claravpong.com/blog/couture-2019-swimming-caps monthly 0.5 2021-12-15 https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624534959328-JU5U6I7OUSOY4YUH0SD4/3e81dee2514ad2eabb10d5ea53adbbb8028a6ba2_beaton-the-soapsuds-group-1930.jpg Blog - Couture SS19: Swimming Caps. I love flicking through new catwalk shows. It takes me back to when I was a young student studying fashion and feeling so excited about it all the time and 'wanting to do it too!' Nowadays, having 'done' it, I now find myself further analysing shows, pondering on their inspiration, wondering what a certain fabric was, what I would call that particular shade of pink. For the SS19 Couture shows, I was totally head over heels for the swimming cap styling!! My favourite 'fashion' decade has always been the decadent 1920s and the couture shows really reminded me of Cecil Beaton's photograph - The Soapsuds Group at the Living Poster Ball, 1928. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624535139319-6QU0GT56FAH1DJ1QCJ0U/ARM_3265_1024x1024.jpg Blog - Couture SS19: Swimming Caps. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624535138750-8EX711NP5O1R7VG8P9B9/ALE0678_1024x1024.jpg Blog - Couture SS19: Swimming Caps. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624535139209-Z3C5CHBRG7UU6JCWZUHD/ALE0099_1024x1024.jpg Blog - Couture SS19: Swimming Caps. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624535138646-HMTJUL6VH9RH36CBZ38C/ARM_5551_1024x1024.jpg Blog - Couture SS19: Swimming Caps. https://www.claravpong.com/blog/pre-fall-2019-erdem monthly 0.5 2021-12-15 https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624534520622-5CGZH0X4G2852N0UBF4F/00006-erdem-london-pre-fall-19_1024x1024.jpg Blog - Pre-Fall 2019: Erdem. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624534520701-RRA5BNYL0DWYOC488QA2/00016-erdem-london-pre-fall-19_1024x1024.jpg Blog - Pre-Fall 2019: Erdem. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624534521180-5C08GZU9IV5V0V215H9D/00028-erdem-london-pre-fall-19_1024x1024.jpg Blog - Pre-Fall 2019: Erdem. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624534521393-GCDM8AILSEINV2AQC3EV/00009-erdem-london-pre-fall-19_1024x1024.jpg Blog - Pre-Fall 2019: Erdem. https://www.claravpong.com/blog/pantone-colour-of-the-year-2019 monthly 0.5 2021-12-15 https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624533017726-FLSJ2U3RHMKXGJVLMZSM/pantone-color-of-the-year-2019-living-coral-banner-mobile.jpg Blog - Pantone Colour of the Year: 2019. - ‘A symbol of optimism’. PANTONE 16-1546 Living Coral emits the desired, familiar, and energizing aspects of color found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color. - Pantone https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624533154046-UUINHXPT3OG283I6FGIF/52a1879313af66409787fe44fa07e19d.jpg Blog - Pantone Colour of the Year: 2019. Jewel In The Crown'. Frida Gustavsson shot by Tim Walker For US Vogue May 2012. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624533758016-ZQESQRWXIA88MWJN8FRM/00220fullscreen.jpg Blog - Pantone Colour of the Year: 2019. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624533757426-C1F21GHDMK6NMR5Q2UZA/00080fullscreen.jpg Blog - Pantone Colour of the Year: 2019. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624533757549-NV7BMFCD8HAMO9D3DXMO/00160fullscreen.jpg Blog - Pantone Colour of the Year: 2019. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624533758299-0KPTKVLUFEX28AQGLL1R/00270fullscreen.jpg Blog - Pantone Colour of the Year: 2019. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624533758744-OTUGU58HYATU1HGQGRJ8/00240fullscreen.jpg Blog - Pantone Colour of the Year: 2019. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1624533759012-1IXS52ZD6SULGNQZ6BI3/00230fullscreen.jpg Blog - Pantone Colour of the Year: 2019. https://www.claravpong.com/blog/sharp-objects-2018 monthly 0.5 2022-01-07 https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/ef6604c6-75c7-401b-a204-46434a781911/sharp+objects+2018.jpg Blog - Sharp Objects. 2018. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.claravpong.com/blog/category/colour monthly 0.5 https://www.claravpong.com/blog/category/Runway monthly 0.5 https://www.claravpong.com/blog/category/catwalk monthly 0.5 https://www.claravpong.com/blog/category/trendforecasting monthly 0.5 https://www.claravpong.com/blog/category/Colour monthly 0.5 https://www.claravpong.com/blog/tag/key+colours monthly 0.5 https://www.claravpong.com/blog/tag/trend monthly 0.5 https://www.claravpong.com/blog/tag/tibi monthly 0.5 https://www.claravpong.com/blog/tag/pantone monthly 0.5 https://www.claravpong.com/blog/tag/colour+trends monthly 0.5 https://www.claravpong.com/blog/tag/very+peri monthly 0.5 https://www.claravpong.com/blog/tag/ss22 monthly 0.5 https://www.claravpong.com/blog/tag/coral monthly 0.5 https://www.claravpong.com/blog/tag/pantone+colour+of+the+year+2019 monthly 0.5 https://www.claravpong.com/blog/tag/resort+2021%3A+key+details monthly 0.5 https://www.claravpong.com/blog/tag/key+details monthly 0.5 https://www.claravpong.com/blog/tag/alexander+mcqueen monthly 0.5 https://www.claravpong.com/blog/tag/pre-fall monthly 0.5 https://www.claravpong.com/blog/tag/runway monthly 0.5 https://www.claravpong.com/blog/tag/mentoring monthly 0.5 https://www.claravpong.com/blog/tag/trendforecasting monthly 0.5 https://www.claravpong.com/blog/tag/university+of+westminster monthly 0.5 https://www.claravpong.com/blog/tag/colour monthly 0.5 https://www.claravpong.com/blog/tag/ss20%3A+key+colours monthly 0.5 https://www.claravpong.com/blog/tag/blue monthly 0.5 https://www.claravpong.com/blog/tag/catwalk monthly 0.5 https://www.claravpong.com/blog/tag/pantone+colour+of+the+year monthly 0.5 https://www.claravpong.com/blog/tag/purple monthly 0.5 https://www.claravpong.com/blog/tag/erdem monthly 0.5 https://www.claravpong.com/blog/tag/pre-fall+19 monthly 0.5 https://www.claravpong.com/testimonials daily 0.75 2021-03-17 https://www.claravpong.com/about daily 0.75 2025-01-02 https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1623786718835-GEP8JW8ANDUFMB5OU54X/Minimalist+Ripped+Film+Frame+Instagram+post.png About - Hi, I’m Clara I have over 17 years experience as a Womenswear Fashion Designer working across multi-product. The bulk of my experience has been working with London-based Fashion brands but I decided to become a freelancer in 2019 where I focus on helping established and start-up brands navigate the complicated world of fashion design through the use of moodboards, trend-forecasting and tech pack development ready to hand directly to manufacturers. I have also developed a keen interest in sustainable fashion and enjoy working with brands who embrace sustainability in their values and open to ideas on how they can minimise their impact on the environment. My attention to detail is paramount and I will always recommend and pursue the best options when designing, as well as keeping to the project brief. Since 2016, I have been a Fashion mentor at The University of Westminster which has also prompted me to write about working in the industry, as well as key skills needed to pursue a career in Fashion Design. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1615986124501-9RBFB7V6ZVUU59TKNPJ2/fashion+brand+logos.png About https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1615991226409-AWZDPIKPR352LVMLYTGJ/technical+fashion+drawings About - Experience 2019 - Present: Freelance Fashion Designer for commercial, indie and start-ups. 2017 - 2019: Head of Design @ ELVI 2014 - 2017: Senior Designer @ LOST INK 2010 - 2014: Junior Designer @ ASOS 2009 - 2010: Design Assistant @ SELECT 2008 - 2009: Design Intern @ ASOS 2007 - 2008: Multiple work placements 2006: Intern @ MOSCHINO Voluntary 2016 - Present: Fashion Mentor @ the University of Westminster. 2022: Became a member of The School of Arts Employer Advisory Board @ the University of Westminster. 2021: Speaker @ Westminster Working Cultures, an initiative designed to enhance the employability of University of Westminster undergraduates, sponsored by Santander. Education 2020: Professional Sewing Techniques @ the University of Hertfordshire 2004-2007: BA (Hons) Fashion Design @ the University of Westminster https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1613597720424-HJ827MBAI1CFG0EYA3C0/image-asset.jpeg About Skills Industry standard technical drawings by hand and CAD. Production of full tech packs. Knowledge working with suppliers in the UK, Turkey, Greece, India and China. Experience designing for the UK, European, Russian, Asian and Middle-Eastern market. Trend forecasting – establishing key trends, colours, print, shape, detail and themes. Moodboards for trend and creative direction / conceptual / brand image / customer profile. Embellishment artwork design. Styling CAD - Adobe Photoshop and more. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1615991496986-2IBFPYM89N73Q0MLB8RC/70.%2BAW16%2BDENIM.jpg About - Specialist Areas Casual, smart, workwear and Occasionwear. Woven shirts, blouses and other tops. Dresses, jumpsuits and playsuits. Trousers, shorts and skirts. Trend sportswear + denim. Cut-and-sew knitwear + jersey. Embellishment and other surface techniques. https://www.claravpong.com/home daily 1.0 2026-03-21 https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1615998502356-5FP73LPINJLMQM1A9KP0/fashion%2Bmoodboard%2Band%2Btech%2Bdrawings Home - Moodboards Moodboards are so under-rated. They act as the crux of your collection and help other people understand the vision you have for your brand. This can be from the pattern cutter, to the machinist, all the way to a marketing agency to the stylist and photographer. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1625168132966-HOPESKZ864ES3R98D847/unsplash-image-aF7H5FfM688.jpg Home - Sustainability I love working with brands focused on developing sustainable product for their brand. It isn’t as hard as you may think, just some small changes make all the difference. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1621689317366-YN9LYL303GQWNK8ZLORR/university+of+westminster+logo Home - Mentoring I’ve been a Fashion Mentor for the University of Westminster since 2016 by providing guidance and support when necessary, answering questions about the Fashion industry and helping them make the transition from student to professional. I am also a member of The School of Arts Employer Advisory Board at the University of Westminster. https://www.claravpong.com/contact daily 0.75 2021-06-04 https://www.claravpong.com/services daily 0.75 2026-03-21 https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1616182683162-8940GZFISKVBNASZCGEX/claravpong+moodboard.png Services - Analysis, Research + Direction Brand Direction Denim, occasion, casual? Where are you taking your brand, who is your ideal customer? Who are your competitors? Trend Forecasting Establishing what the key silhouettes, colour, pattern, details and stories are for the season. Moodboards + Colour Palettes An essential tool to have at the first stages of a collection. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1618165636595-JTAX16RTRVH5TINIYQOQ/fashion+design Services - Design + Development Range Building Having rough drawings is a great way to visualise your collection which will help edit and identify any missing ideas. Line Drawings Establishing the key silhouette and details. CAD / Tech packs You’re ready to start sampling, but your supplier requires a tech pack to ensure your sample is made to your vision or you need some design support to ensure your idea is practical and will be made correctly. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1618165055154-3W5DCDFIX6YNI5LJROHP/sustainable+fashion+design+board Services - Sustainable Design With a natural tendency to design as sustainably as possible, I will do so to suit your budget requirements and will suggest ways to help minimise your impact on the environment while simultaneously creating a beautiful collection. Small changes make a big difference. https://www.claravpong.com/faqs daily 0.75 2021-03-17 https://www.claravpong.com/design-development daily 0.75 2025-01-02 https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1621442080637-PS8VYGR95CFA7GY90147/CAD+Tech+pack.png Design + Development - CAD/Tech Packs A pack which helps communicate all the technical aspects of your design. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1621442138677-OJSTVUVDGTNME696K3T5/CAD+Tech+pack+%282%29.png Design + Development - Line Drawings A flat front and back illustration of a design showcasing clear details. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1621442177799-I0ZG6ZEK3Y6BY4PAPRGB/CAD+Tech+pack+%283%29.png Design + Development - Range Building + Planning A summary of a collection. https://www.claravpong.com/analysis-research-direction daily 0.75 2021-05-21 https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1621437949874-4X85206DOXZMLCOR62JU/moodboard+example.png Analysis, Research + Direction - Moodboards + Colour Palettes An arrangement of images, materials, pieces of text, etc. intended to evoke or project a particular style or concept. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1621437998504-XHRQ3ZXR5GFBG639MGK8/trendforecasting.png Analysis, Research + Direction - Trendforecasting The act of shaping a picture of what the future might look like based on what has gone on in the past to anticipate new opportunities. https://images.squarespace-cdn.com/content/v1/601073a1d77da477cc04dec6/1621438038823-2U5E4YSXKQTHDT9OHSYY/brand+direction+board Analysis, Research + Direction - Brand Direction Establishing a brands’ positioning in the market to ensure there is a clear vision. https://www.claravpong.com/campaigns-and-editorials daily 0.75 2021-12-15 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